AMA Executive Series: Visual Design 101 & Canva Training

Knowing the basics of great design and branding is essential to help conveying a clear, honest, and direct brand direction that will help potential customers know who you are and what you stand for. Today's DIY culture makes it more accessible to create elements of your brand & promotional materials on your own, but it's important to understand the fundamentals of design before creating any visuals that will represent your brand.

Through this session, you'll learn all the visual design fundamentals, how to leverage all the branding components that you already have and build a cohesive visuals to uplevel your brand experience. Plus we’ll also be learning how to use Canva so you can take charge of the brand designs yourself.

8am-8:30am: Registration and Networking

8:30am-9:30am: Program and Q & A

Light breakfast will be served.

Co-founder of Evanston, Ill.-based Chykalophia, Ari Krzyzek offers through her design studio a unique and vibrant international perspective. Exhibiting innovative flair enhanced by latest techniques, her designs serve an array of interests—commercial, promotional or personal—to achieve her clients’ goals.

The captivating vitality of her design garnered Ari recognition as winner of the Annual Design Award 2010 for Best Product Packaging Design (client: Bacio, a popular Bali nightclub, where she served as graphic designer from August 2008–July 2009). Further evidence of her versatility, Ari has worked in a corporate environment, executing email campaigns as digital designer for Sears Holdings Corp.


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