From Self-Care to Self-Made: A Panel on Finding Career Success

About This Event

Self-care is more than a trend. It's a tool, and when wielded correctly, it can be the key to a long, successful career. Just ask our panel of self-made boss babes who prioritize self-love and have cultivated strong personal brands and lucrative careers out of being unapologetically themselves.

Join moderator Jessica Zweig, Personal Branding Expert and Founder & CEO of Simply Be. Agency, Chicago's premier brand management agency for a night of self-reflection and inspiration, mixed with a huge dose of realness. Hear from some of the most successful women in Chicago on how their careers are thriving thanks to learning to prioritize themselves.


  • Why "balance" is bullshit
  • How to become your own fiercest advocate
  • Real-life examples of hardships you'll face in your self-care journey, and how to overcome them
  • Tips on how to cultivate a culture of self-care in your company


About the Instructors

Alison Victoria Photo

Host of HGTV & DIY Network's Kitchen Crashers; President of Alison Victoria Interiors

Alison Victoria, a Chicago native moved to Las Vegas in 1999 to attend the University of Nevada Las Vegas, where she graduated and embarked on her professional career as the youngest designer at Christopher Homes in Las Vegas. Her responsibilities included creating stunning interior designs for affluent, semi-custom residences. Two years later, Alison launched her own full-service interior design firm, Alison Victoria Interiors, Inc. With locations in Chicago and Las Vegas, the list of clients is a blend of boutiques, resorts, and private residences. Examples of her passion for interior architecture can be seen in designs for Chicago’s Trump Tower, as well as a versatile entertainment/wedding/meeting space pavilion in Las Vegas. She also created her own line of modern luxury furniture that defines sleek and chic. Soon after, Silverton Casino Hotel in Las Vegas, Nevada hired her as creative director where she oversaw its $160 million expansion. In 2011, Alison received the Rising Stars of Business award by the Las Vegas Business Press.

As the first female host of the popular Crashers series on DIY Network, Alison Victoria surprises homeowners in Las Vegas and Chicago with extravagant kitchen redesigns completed in a few short days on the new show, Kitchen Crashers. Alison hunts in stores across America for weekend warriors who could definitely use some help bringing style, beauty and simplicity together to create harmony in their kitchens.

With home bases in two cities, Alison is still actively involved in donating her time to community non-profit organizations such as Nevada Society for the Prevention of Cruelty to Animals (Nevada SPCA) and PAWS Chicago.


Jessica Zweig PhotoFounder and CEO,
The SimplyBe Agency
Multi-passionate entrepreneur, with an expertise in personal branding, social media, content marketing, creative strategy and a penchant for turning nothing into something. Founder of The SimplyBe Agency, a personal branding firm turning CEOs, executives, entrepreneurs and artists into the thought leaders and influencers of the future.
Co-founded and ran Chicago’s largest digital lifestyle magazine for women, CheekyChicago, reaching 100k local readers. Built 360 campaigns for global brand clients: Nike, Smartwater, BMW, DIAGEO, Bloomingdales, BCBG, Heineken, Equinox, Lexus, KIND Bars, Chanel, MillerCoors + more.
Developed product roadmap, launch and scale for DreamTrips Local, a private dining & entertainment mobile app, across 40 global markets, capturing engagement for 500,000 worldwide customers.
Confident speaker and advisor for Ms. Tech, Microsoft’s Founder Institute, Techweek and SPARK, a leadership conference for 11th / 12th grade girls in Chicago. Obsessed with Snapchat, women being kinder to themselves (and to each other), and animals...particularly my own.
Erin Coupe Photo

Office Tenant Representation | Advisory & Transaction Services

IT'S PERSONAL. Experience is everything. From how you conduct business to the relationships you foster, to the ideas you have, it’s all personal. The experiences you create and how you apply it to life matter. While we constantly look to outside influences for validation or acceptance, the biggest influencer in your life is…YOURSELF.
I connect people to ideas, help grow businesses, and bring a balance and awareness to both my personal and professional life that’s real, honest, and genuine. I make it personal...because it is.
In my career I have always been an entrepreneur at heart. A first-generation college student who put herself through school, I quickly worked my way to Wall Street and became known for driving revenue via strong client relationships. At Goldman Sachs I held various titles through the years all with a relationship management focus.
With more than fifteen years of diverse professional experience, I now deliver measurable, positive results via commercial real estate initiatives to businesses nationwide. My clients are key decision makers at companies from established startups to the Fortune 1000. My ability to analyze and then translate executive business drivers, such as growth or contraction goals, existing workplace (in)efficiencies, and occupancy costs into creative, strategic plans allows me to push boundaries and stay in the learning zone.
Jacqueline Gould Photo


Jacq is a Mentality Coach, Self-Worth Enthusiast and Founder of YOUR INNER BABE, where she works with women of all ages to help shift their mindset from that of self-doubt to self-love, through self-discovery.

Growing up, Jacq struggled deeply with her own confidence. She started YOUR INNER BABE to help young women learn to own their inner struggles and turn the whole damn thing around. YOUR INNER BABE bridges the gap between feeling alone and feeling supported. Together, she and her clients clear the clutter that gets in the way of prioritizing their own happiness, and kick the inner drama to the curb, paving the way to unrestrained acceptance.

Jacq is known for practicing what she preaches. She transformed her relationship with herself by shifting her perspective, and she now chooses to love herself every single day. She teaches her clients to do the same because when you know your worth, you shine.


Arsiak Vartenian Photo

Real Estate Broker,
Fulton Grace Realty

Arsiak is a woman of many talents. A member of the Chicago Association of Realtors, Arsiak has over 16 years of real estate expertise. She currently works at Fulton Grace Realty, where she is the go-to broker for women who are first-time homebuyers and sellers. She is also a recognizable on-screen TV personality around Chicago, but what she is known for above all is her kindness, honesty, and reliability.

 Arsiak is laser-focused on career while also prioritizing women's empowerment, building deep relationships and maintaining her physical and mental health. Whether her clients are just starting out in search of their first home, or bouncing back from divorce or other personal milestones, Arsiak empowers women to transition to the next stage of their life. She recognizes that we are all going through shit, but we are here to make an impression and live with purpose. No matter the situation, the client, the accomplishment, or the setback, Arsiak always rises to the occasion, and helps others do the same.


About Our Partners


EvolveHer is a creative workspace designed for women to connect, collaborate & curate a life they love. EvolveHer not only provides a beautiful workspace but also offers a robust schedule of custom programming to support its community of women in all aspects of life (business development, wellness, and connections). The 5,000 square foot River North loft was intentionally designed to inspire creativity and serves as a unique space to host off-sites, private events, and trainings.



At SimplyBe., we develop strategies as unique as our clients to create thought leadership across any industry. Using a sophisticated mix of identity and brand strategy, content creation, book proposal development, live workshops, online products, and masterminds, we unleash clients into the world as the brand, the product, and the service. Additionally, as a personal brand, we help clients realize that their audience is their most important asset. You cannot be a thought leader without one. It’s time to find your tribe. They have been waiting for you.



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